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News, Sport, and Information
News programs keep viewers informed and close to their Vietnamese roots
Popular news programs each week reach key family and community decision makers, primarily men and seniors. These programs are ideal for automotive, travel, banking and financial, insurance, legal and pharmaceutical, as well as retail spots or sponsorships.
Viewers can watch up-to-the-minute news reports on SBTN News and Good Morning Saigon from SBTN. They can keep in touch with all points on the globe, spanning from Vietnam to their local communities, on News of the Day with Diệu Quyên and Việt Dzũng. Additional popular news programs include the Story of the Day, with Victoria To Uyen interviewing newsmakers in the community, and Law and Society, a legal show featuring lawyers and other participants who degate the latest issues facing Vietnamese Americans.
Music, Variety, and Children's Shows
SBTN music shows appeal to young asian viewers
Each night, the evening kicks off with a range of music video shows aimed at young, educated and assimilated Vietnamese Americans.
Asia Entertainment specials featuring Vietnamese pop idol TRISH and features like Lam Quynh's Music Show offer the best pop, alternative and hip-hop performers on the Asian music scene. Young, image-conscious Vietnamese connect with their youth-oriented culture and offer a receptive audience for advertisers with strong youth brands.
Drama and Movies
Daytime drama and entertainment targets women and seniors
Vietnamese daytime audiences love a good story. And with so many senior members of the family traditionally living in the same household with their younger families, the daytime audience is a big one.
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